Ducati North America on the Move
The North American market is a priority for Ducati and represented 23% of total revenues in 2001. The re-location signals the Company's determination to capitalize on the immense potential in California, already the largest market the US - representing about 20% of Ducati US retail sales and is home to many of America's most important motorcycle manufacturers and media...
A presence in California gives the Company access to a large, specialized talent pool, closer contact with opinion leaders, vicinity to major race tracks, and excellent weather conditions for dealer training, product tests and brand-building motorcycle events.
The re-location is part of a program aimed at re-organizing operations in North America. Ducati is currently stream-lining its US-based business by out-sourcing the management of spare parts and the distribution of motorcycles, based on the proven success of the Company's business model.
"Our move to California is a key strategic move towards creating a structure which will be able to unleash the huge potential for Ducati of the US market," said Joseph Piazza, CEO of Ducati North America. "We currently have a number of products which are proving to be a great success in California and beyond. In particular, we are excited about the popularity of the innovative, new fuel-injected Monster 620, which is bringing Italian design and style to city centers and twisty roads all over the country."
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