Arai Goes to Hollywood

Calvin Kim
by Calvin Kim
It seems that Arai's reputation extends beyond the world of motorcycle helmets. The company's auto-racing helmets are also the helmet of choice for a sizable list of the top names in world Formula 1, CART, Indy Cars, and NASCAR auto racing. Which is reportedly why Arais were chosen to be featured in the new Sylvester Stallone auto-racing action movie, "Driven."

But in true Hollywood fashion, the real action for Arai's American staffers and two of the motorcycle industry's top helmet painters lay behind the scenes...

"We supplied all the helmets for the movie," said Brian M. Weston, Arai America's Director Of Operations. "Approximately 130-plus helmets for the actors, stunt drivers, pit crews, and camera crews. We also had to arrange and coordinate all of the custom painting for all ofthe different teams, and the typical world of changes along the way.

"The schedule was beyond belief. We owe a huge debt to custom paintersArtco and Pro Concepts, who really rose to the occasion and helped make it possible for us."

Weston wanted one more thing emphasized. "This wasn't one ofthose deals where we had to pay a ton of money for our exposure. Theycame to us because of our reputation, because I understand they talked to a number of race-car drivers and ours was the name they kept hearing as the best. Which is really pretty nice."

Among the Arai car-racing helmets featured in "Driven" are theGP-4 MkIII for the A and B drivers and GP-3k for the C and Ddrivers. But motorcyclists weren't totally shut out: Arai's VX-PRO SX/MX off-road helmet made into the action for the pit-crew tire guys as well.

Get in your Inbox
Calvin Kim
Calvin Kim

More by Calvin Kim

Join the conversation