New Partnership Offers Motorcycle Journey

Northwest Airlines has joined up with Sprint in an effort to find creative ways to reward the airline's loyal customers.

From March through April 6, WorldPerks Elite members will be able to use their WorldPerks Bonus Miles to bid (minimum bid of 150,000 miles) in a special on-line auction for a spot on the Sprint/Kyle Petty Charity Ride Across America. The Charity Ride is an annual cross-country motorcycle tour in which bidders will participate with Kyle and other racing stars to help raise money for charity....

"We've had a relationship with Petty Enterprises for a number of years," said Bernie Amyot, vice president, Sprint National Consumer Organization. "We are honored to be a part of this unique event and look forward to helping Kyle reach out to the communities and children's hospitals that the ride will visit."

The Charity Ride is a weeklong excursion across the country beginning June 24 in the Sacramento area and ending July 1 at the Petty Farm in North Carolina. The Charity Ride will make stops in Reno, Nevada; Grand Junction, Colorado; Kansas City and Branson, Missouri and Memphis, Tennessee. Approximately 150 riders will be able to take place in this cross-country tour for WorldPerks members.

"We are always looking for exciting ways to reward our WorldPerks members," said Beth Shultis, Northwest Airlines, vice president, marketing programs and worldwide advertising. "Northwest Airlines is proud to help sponsor the Sprint/Kyle Petty Charity Ride, and we are especially pleased that the riders will be able to join our WorldPerks members at a concert we are hosting when the Charity Ride travels through Memphis. It's gratifying to know that our partnership with Sprint will benefit our valued customers."

Elite members aren't the only ones who will be able to enjoy the benefits offered throuth the Northwest Airlines and Sprint partnership. Beginning April 1, WorldPerks members can win one of 20 trips for two to a race at Sears Point Raceway in Sonoma, California, where they will get to attend the Winston Cup race.

WorldPerks members who sign up for Sprint long distance, Sprint PCS or Earthlink Internet access will be automatically entered to win. Twenty runner-up winners will get the chance to drive an authentic Winston Cup-style stock car at the Richard Petty Driving Experience.

"Sprint's always trying to create opportunities for their customers to enjoy racing and they've done it again by partnering with Northwest Airlines," said Kyle Petty, driver of the #45 Sprint Dodge in the Winston Cup Series. "The Charity Ride is always a good time, and the on-line auction is a great way to get someone along for the ride who normally might not get to come. Whether they'll be on the Charity Ride, going to the race at Sears Point or participating in the Richard Petty Driving Experience, the winners will really get a flavor of what racing is all about."

For more information on a chance to win a trip to the Sears Point Raceway in Sonoma, California visit or call 1.888.255.2092 beginning April 1.

Get in your Inbox
Danielle Grossman
Danielle Grossman

More by Danielle Grossman

Join the conversation