Biker's Dream Changes Name

Bikers Dream Inc. announced Wednesday that, effective Jan. 17, 2001, its corporate name was changed to "Ultra Motorcycle Company."

The company believes that the new name better reflects its current line of business and provides valuable recognition in the marketplace.



The company has been doing business under the name Ultra Motorcycle Co. since January 2000, when the company sold to V-Twin Holdings Inc. its five remaining Bikers Dream retail stores and the "Bikers Dream" trademark, thus completing the company's transformation from a retailer to premier motorcycle manufacturer.

Ultra Motorcycle Co. will continue to be traded on the Nasdaqover-the-counter bulletin board under the symbol "BIKR."

The name change was approved at the company's annual meeting ofshareholders held on Dec. 15, 2000. At that meeting, Harold Collins, John Russell, Humbert Powell and Kenneth Schwartz were re-elected as directors and the Ultra Motorcycle Co. 2000 Stock Option Plan was adopted.

In other developments, the company announced that, by mutual agreement, Michael Fisher resigned as the company's chief financial officer effective Jan. 9, 2001. Anne Todd, the company's controller, temporarily will assume the duties of chief financial officer. Todd has been with the company since 1995.

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Danielle Grossman
Danielle Grossman

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