Honda the Scorpion King

Brent Avis
by Brent Avis
From Honda press:
Honda Racing and primary team sponsor, Universal StudiosConsumer Products Group (USCPG), will showcase the upcomingaction-adventure film, The Scorpion King, with special motorcycle and ridergraphics. Universal Pictures' action-adventure The Scorpion King, starringWorld Wrestling Federation® Superstar The Rock will be released in theatersnationwide on April 19, 2002.

Team Honda's Nicky Hayden, Miguel Duhamel and Ricky Carmichael will join inThe Scorpion King excitement. Hayden and Duhamel will have speciallydesigned leathers and RC51's -- emblazoned with gold scorpions -- at Round 2of the AMA/Chevy Trucks U.S. Superbike Championship at California MotorSpeedway in Fontana, California on April 6-7...

Red Rider Ricky Carmichaelwill debut his Scorpion King attire and specially designed bike graphics atRound 14 of the AMA/EA Sports Supercross in Irving, Texas on April 20th.

The innovative, feature-length motion picture and motorsports promotion isone of several collaborations resulting from American Honda's multi-yearpartnership with Universal Studios Consumer Products Group, who representthe merchandising and promotional rights to the Honda Racing Team riders,including jointly developed designs, such as The Scorpion King Honda Racingpromotion. Announced in November 2000, the sponsorship agreement alsofeatures Universal Studios' animated character Woody Woodpecker as TeamMascot for both the Honda Motocross Racing Team and the Honda Road RacingTeam.

The Scorpion King film, a spin-off of The Mummy series, is based on thecharacter first introduced by The Rock in the 2001 film The Mummy Returns.Co-starring Michael Clarke Duncan ("The Green Mile"), Kelly Hu, StevenBrand and Peter Facinelli, the exciting action-adventure was written byStephen Sommers and Will Osborne and David Hayter, from a story by JonathanHales and Stephen Sommers with Chuck Russell (The Mask, Eraser) directing.James Jacks, Sean Daniel, Stephen Sommers and Kevin Misher are theproducers with Vince McMahon serving as executive producer.

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