Ducati Boys Get a New Sponsor

Brent Avis
by Brent Avis
Satellite channel Nuvolari is joining forces with Ducati to take part inthe World Superbike Championship, and will be present both on the trackand on television. L'Altra Rossa, ("The Other Red Constructor") isthe name of a series of programs that free-to-air digital satellitechannel Nuvolari (Ch. 111 Tele+Digitale and Ch. 123 Stream) will bededicating to a bike that has, like Ferrari, become a symbol of theexcellence of "Made in Italy" in the field of racing and innovation.

To guarantee maximum exposure for Ducati, Nuvolari will not only beinvolved in the coverage of the technical, sporting and commercialaspects of the Italian constructor, but will also become a sponsor of theteam. The Nuvolari Channel logo will in fact appear on the fuel tanks ofthe Ducati Infostrada 998 Factory and on the helmets of riders TroyBayliss and Ruben Xaus...

L'Altra Rossa, which will last 24 minutes and will be broadcast theSaturday after each WSBK race at 2100 (with 9 repeats the followingweek), will follow the entire Superbike championship with exclusivefootage, together with commentary by Giovanni Di Pillo. Major coveragewill also be given to technical analysis and reports on the Ducati Cupone-make trophies (Monster S4 and 748S).

Get Motorcycle.com in your Inbox
Brent Avis
Brent Avis

More by Brent Avis

Join the conversation