VerticalScope Announces Acquisition of Motorcycle.com

Motorcycle.com Staff
by Motorcycle.com Staff
FOR IMMEDIATE RELEASE

December 5, 2006 -- TORONTO -- VerticalScope Inc., publisher of leading auto enthusiast magazines and more than 40 auto, sports and technology web sites, today announced the acquisition of Motorcycle.com, the largest and most visited motorcycle enthusiast destination on the Internet.



“We are thrilled to be adding Motorcycle.com to our motorsports portfolio. It has been the number one motorcycle web site since it was launched in 1994. We are confident that its unique blend of top notch editorial content and distinct personality will continue to earn the trust and respect of loyal motorcycle veterans, as well as the legions of new riders who visit us everyday," said VerticalScope President, Rob Laidlaw.

For the past 12 years Motorcycle.com has been the definitive information resource for enthusiasts around the world. It is home to hundreds of reviews and performance tests of motorcycles dating back to 1994, as well as feature articles on travel, lifestyle, rider education and improvement, do-it-yourself projects and much more, giving motorcycle consumers all the information they need on the latest bikes, parts, and accessories.

Motorcycle.com covers the full spectrum of motorcycles, including sport bikes, choppers, cruisers, adventure tourers, dirt bikes, and everything in between. The Motorcycle.com archive, which also includes thousands of photos and videos, is second to none. Today, over 1 million motorcycle enthusiasts per month rely on the site when they are shopping for a new bike, seeking riding gear, or getting ready to head to the track.

“We will build on all the things that have made Motorcycle.com successful by expanding on the most popular content and introducing new features and functionality. The existing team of expert writers will now be supported by Verticalscope’s sales and marketing professionals and the site will be moved to our world-class technology platform. It’s an exciting opportunity for us and we are looking forward to collaborating closely with our advertisers, motorcycle manufacturers and industry partners to insure we meet and exceed their expectations in this rapidly changing online space."


About VerticalScope:VerticalScope is a leading Internet and magazine media company providing detailed coverage and analysis of the Motorsports, Technology and Sports vertical markets. VerticalScope’s network of industry web portals, online communities, and print publications reach over five million enthusiasts and decision makers each month. As one of the pioneers of Consumer Generated Media, VerticalScope’s targeted network of discussion forums and community websites have in excess of one million registered members and tens of millions of consumer generated posts, articles, and blog entries. For more information about VerticalScope please visit www.verticalscope.com

Contacts:Advertising: Eugene Bersenas, Sales Director416-341-8950 ext. 262, [email protected]
Marketing: Jerry Orban, VP Business Development and Media 416-341-8950 ext.248 [email protected]


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Motorcycle.com Staff
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