Victory Sales Up 43 Percent

Victory Motorcycles is a very long way from catching up to Harley-Davidson in sales, but Victory keeps gaining ground year after year. Sales were up 43 percent in 2005 and are predicted to be up another 30 percent in 2006. And perhaps more importantly, Victory is aiming for a younger demographic: 14 percent of Victory buyers fall into the 21-30 age bracket, and 20 percent have been riding for less than 5 years. Victory owners rate their satisfaction with ownership and dealer experience at 98 percent. For having been around quite a bit less than 100 years, Victory seems to be on the fast track to surviving and thriving for a long time.

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George Obradovich
George Obradovich

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