Universal Studios Sponsors Honda Racing Team

American Honda Motor Co. announced that Universal Studios has signed an agreement with the Honda Racing Team, becoming the primary sponsor for two motocross and two road racing events in 2001 and 2002.

In addition, Universal Studios will represent the merchandising and promotional right to motocross riders, Sebastien Tortelli, Ezra Lusk, Ryan Hughes and roadrace riders, Nicky Hayden and Miguel Duhamel.

"We are very pleased to bring Universal Studios into the Honda Racing family," said Ray Blank, vice president of Honda's Motorcycle Division. "As leaders in our respective industries, Honda Racing and Universal Studios will see 'Performance First' reach new heights in the coming years."

Woody Woodpecker has been selected as the official mascot for the Honda Racing Teams, and the cartoon character will be featured on team bikes, uniforms, trucks, and promotional materials.

Also, Universal Studios films will be showcased with special designs on the bodywork and uniform of one Honda Racing Team bike and rider for each of the selected races. Specific races are not yet determined, however, Jurassic Park III, scheduled for release July 18, 2001, will be featured on the 2001 Honda Racing Teams.

"We are very proud to have the opportunity to sponsor and represent Honda, the winningest team in motorcycle history," said Elliot Lederman, vice president, licensing and sports, Universal Studos Consumer Products Group.

Further information about Honda products, racing teams, programs, and dealer locations is available at www.honda.com.

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Danielle Grossman
Danielle Grossman

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