Motorcycle.Com Launches E-Commerce With CycleSaver

Brent Plummer
by Brent Plummer
LOS ANGELES (November 29, 2000)-Motorcycle.Com, the home of MotorcycleOnline (MO), the world's largest motorcycle magazine, on- or off-line,announces the launch of CycleSaver, a discount shopping club formotorcycle parts, accessories and apparel.

"2000 has been a very exciting year for us," said Philip Strauss,MO's CEO. "We brought in professional management, added to our editorialranks, and our recently completed BPA International monthly audit reportedthat we logged 1,032,316 unique visits in August. Now, building offthe strength and size of our loyal readers, we are launching a majore-commerce initiative: CycleSaver."

Motorcycle.Com entered into a Joint Marketing Agreement that will allowits readers to purchase motorcycle apparel, parts and accessories atvery substantial discounts. The new site, CycleSaver.Motorcycle.com will be launched with thousands of items with more items being addedsoon: "We were able to use the combined buying power of our readers tonegotiate significant discounts off the retail prices," said Strauss."Best of all, CycleSaver can offer these items with a 'Gotcha Guarantee'that will insure that our readers get the best price. If they can findthe item for less from a reputable on-line dealer, CycleSaver will notonly match the price, but we'll give our reader a three percent refund.Now that's a price guarantee that means something."

In addition to the United States, Motorcycle Online has staffreporters in Australia, Holland, Italy and other European locations.MO presents information of interest to motorcycle enthusiasts all overthe world. Founded in 1994, MO remains the largest digital motorcyclemagazine on the Internet with more than 1 million unique visits permonth. For more information, please call (310) 325-2200 or visit onlineat www.motorcycle.com.

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Brent Plummer
Brent Plummer

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