New Online Magazine About Women & Motorcycling Launches. Staff
by Staff
January 30, 2006 -- (Livingston, MT) -- designed to appeal to all riders.

A new online magazinecapitalizing on the growth and interest in the women’s motorcyclingmarket launches live on the Internet today. is a motorcycling news and informationnetwork designed to be the definitive resource for all things women andmotorcycling. "It’s not just a site for women riders, it’s a site aboutwomen riders so anyone interested in learning more about the growth,power and influence of women motorcyclists will want to spend time," says Genevieve Schmitt, founder and editor

The number of women buying new motorcycles increased a whopping 36percent since 1998 making women the fastest growing segment ofmotorcyclists. Women account for 10 percent of buyers of newmotorcyclesaccording to a Motorcycle Industry Council survey. "Beginning andexperienced female riders need an entertaining and educational resourcethat speaks to their motorcycling experience," explains Schmitt. "Withindustry attention now focusing on women riders there also becomes aneed to provide news and information about this important marketsegment. is that resource."

Schmitt is the owner of Women Riders Now™, a marketing and consultingcompany. She is perhaps best known as the founding editor of WomanRidermagazine, a national all-brands quarterly publication that lasted forfour years. "When Woman Rider ceased publishing, there was such anoutcry from riders, both women and men, over the loss of their favoritemagazine. I felt compelled to continue providing that same type ofinformation, but on a more frequent basis. An online magazine is thebest way to do that."

Information on is updated on a regular basis andincludes the latest industry news and information, motorcycle roadtests, product reviews, touring articles, information useful topassengers, info on how to get into racing, profiles of female leadersand historical figures, and motorcycle lifestyle articles all riderscanenjoy. In addition, readers are invited to submit stories and photosabout their motorcycling experiences to share with others. The sitealsoincludes the most comprehensive Beginner’s Guide for women out there.

Schmitt explains, "My mission with to educate and inform the motorcycleindustry and the general public on the growth and impact of the femaleriding population. In doing so, my goal is to raise awareness ofmotorcycling and attract new riders to the sport."

To contact Schmitt for an interview, please call 406.333.4491, or email [email protected] .

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