Harley Davidson is Company of the Year

Brent Avis
by Brent Avis
From a press release from The Motor Company:

Harley-Davidson Motor Companyhas been named Company of the Year by FORBES Magazine, one theworld's leading business publications. The honor and accompanyingarticle entitled "Love Into Money" appears in the January 7,2002 edition of FORBES and on the magazine's Web site at www.forbes.com.Key factors cited for the FORBES Company of the Year awardinclude Harley-Davidson's record sales growth and earnings, alongwith strong overall financial performance...

In addition, the articlenotes the Company's long and storied history as well as thedevotion of its enthusiasts as deciding factors. "Harley-Davidsonstirs passion in its riders, its dealers and its employees and translatesthat passion into profit," the article states.

The article also focuses on Harley-Davidson's new V-Rod motorcycle and its development, the Buell line of motorcycles, theRider's Edge New Rider Course, and the Company's history andtechnological advancement.

Harley-Davidson, Inc. is the parent company for Harley-DavidsonMotor Company, Buell Motorcycle Company and Harley-Davidson FinancialServices, Inc. Harley-Davidson Motor Company, the only major U.S.-basedmotorcycle manufacturer, produces heavyweight motorcycles and offers acomplete line of motorcycle parts, accessories, apparel, and generalmerchandise. Buell Motorcycle Company produces sport and sport-touringmotorcycles. Harley-Davidson Financial Services, Inc. provides wholesaleand retail financing, insurance and credit card programs toHarley-Davidson dealers and customers.

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