SI Introduces Valentino Rossi to Its Readers

[Rossi's] following is so rabid, fans who came to see [him] last year literally ignored Michael Jordan to get a glimpse of [him].

The name Valentino Rossi probably means nothing to you, [the average SI reader... That's] because you probably don't live in Italy, where motorcycle-racing is so big, it often eclipses soccer in popularity. Nearly every young Italian teenager starts riding a scooter long before he gets behind the wheel of a car, and the lure of an extremely dangerous sport in which young men ride machines at speeds that routinely exceed 200 mph is irresistable.

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Steven Verschoor
Steven Verschoor

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