It's All About Her

You may have heard or read that more and more women are getting into motorcycling. Well it's true, and they're being welcomed with open arms...

Which came first: the chicken or the egg?

  • Did women start buying more bikes, then the manufacturers realized, "Hey, we've got a big untapped market here"?
  • Or did the industry say, "Hey, let's see if we can get women to buy more bikes," and then women responded?

Well, I'm a MOron, and I don't know the answer. But the moto industry is definitely courting the female rider. On the street, off-road, and on the track: the game is on.

  • Wales, U.K.: BMW off-raod skills training for women only.
  • Irving, TX: Girls Learn to Ride at the Honda Rider Educational Center.
  • Las Vegas, NV: Femmoto. This is the grandmother of all track days!
    Normally track day participants have to bring their own bikes, and they have to make sure the bikes are track prepped. Not at Femmoto. All participants have to do is bring their own riding gear. The manufacturers supply the bikes. Aprilia, Buell, Kawasaki, Moto Guzzi, and Triumph, they bring their latest and greatest bikes, all ready to go. The women just show up and ride them all day long: the Tuono, Mille, and Falco; the XB9-X, XB12-S, XB12-R; the ZX-10R, ZX-6R, Z100, ZRX1200R; the Breva, California, V11-Sport; the Speed Triple, Daytona, Bonneville... The manufacturers bring out their entire fleets. Wow, what a way to spend a Saturday.

I love motorcycling, and I think that as more and more people ride, motorcycling will get even better. Ladies, welcome aboard!

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Steven Verschoor
Steven Verschoor

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