Harley's Changing Customer Base and the Motorcycle in US Culture...

Motorcycle.com Staff
by Motorcycle.com Staff

The Economist Intelligence Unit is a think-tank belonging to the magazine of the same name. It recently had this article in its "USA automotive" industry analysis section.

The article is about both Harley-Davidson's changing customer base and the fact that motorbikes have shifted from, "a cheap mode of transport for students to an absorbing hobby for business executives and other well-heeled adventure-seekers".

It is titled "Easy Rider hits retirement," read on for the story.


-gceaves
Hyosung GV250
Seoul, Korea


-----------------------------------------------------


USA automotive

Easy Rider hits retirement


FROM THE ECONOMIST INTELLIGENCE UNIT


After 19 straight years of record sales and profits, Harley-Davidson, the sole remaining US motorbike maker, recently admitted that sales at the retail level had dropped by 1% in March and it was shaving production and shipment forecasts for this year. The news hit the motorbike industry like a bombshell. Could the company’s iconic two-wheelers be losing their cult-like following as Harley’s core audience heads for retirement?

Read the full story.
Get Motorcycle.com in your Inbox
Motorcycle.com Staff
Motorcycle.com Staff

Motorcycle.com presents an unrivaled combination of bike reviews and news written by industry experts

More by Motorcycle.com Staff

Comments
Join the conversation
Next