Harley's Changing Customer Base and the Motorcycle in US Culture...

Motorcycle.com Staff
by Motorcycle.com Staff

The Economist Intelligence Unit is a think-tank belonging to the magazine of the same name. It recently had this article in its "USA automotive" industry analysis section.

The article is about both Harley-Davidson's changing customer base and the fact that motorbikes have shifted from, "a cheap mode of transport for students to an absorbing hobby for business executives and other well-heeled adventure-seekers".

It is titled "Easy Rider hits retirement," read on for the story.

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USA automotive

Easy Rider hits retirement


After 19 straight years of record sales and profits, Harley-Davidson, the sole remaining US motorbike maker, recently admitted that sales at the retail level had dropped by 1% in March and it was shaving production and shipment forecasts for this year. The news hit the motorbike industry like a bombshell. Could the company’s iconic two-wheelers be losing their cult-like following as Harley’s core audience heads for retirement?

Read the full story.
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Motorcycle.com Staff
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