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Triumph's U.S. Sales Up 35% in 2004

By Sean Alexander, Jan. 18, 2005
It's great that Triumph is doing well (contrary to earlier posts) However, the BIG news is that the 1050cc Speed Triple and Sprint ST are supposed to be hitting dealer showrooms in March! No word yet on the U.S. Press Intro. -Sean


US New Units Sales top 7,500 for 2004

NEWNAN, Georgia - January 18, 2005 ~ Triumph Motorcycles (America) Ltd., announced today that new retail sales topped 7,500 units for the 2004 calendar year. Triumph retailed 7,533 motorcycles in 2004, an increase of 35% over 2003, which makes Triumph the fastest growing production motorcycle company in America for 2004. In December, Triumph retailed 341 units, a 47% increase over the prior year, and the 10th record breaking month of 2004.

Triumph's success in 2004 stemmed in part from interest generated by the introduction of 2 distinctive new models; the Thruxton 900 café-racer inspired variant of the venerable Bonneville, and the awe-inspiring Rocket III 2,300cc Power Cruiser. These exciting new bikes reintroduced thousands of consumers to the Triumph brand, which led to sales increases across the model line.

Triumph looks forward to another record-breaking year in 2005. This will be the first full-season for the Rocket III, and all-new versions the innovative Speed Triple Street Fighter and Sprint ST sport tourer featuring Triumph's new 1050cc three cylinder engine will arrive in dealer's showrooms in March.

Triumph Motorcycles (America) Ltd., is a wholly owned subsidiary of Triumph Motorcycles, Ltd, a manufacturer of Triumph motorcycles and accessories. Triumph Motorcycles (America) Ltd., is located in Newnan, GA and services the Triumph dealer organization throughout the United States, Canada and Latin America.
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Motorcycle.com Staff
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