New H-D Director of Racing

Brent Plummer
by Brent Plummer
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For the past couple of years, people have been screaming for changes in Harley-Davidson's VR 1000 superbike effort.

Harley has responded with some key personel changes for the 2001 AMA Superbike season.

In addition to the signing of racer Mike Smith, John Baker has signed on as director of racing. Current race manager Steve Schiebe will remain with the team working on development and "more go-fast stuff."

MILWAUKEE, WISCONSIN (October 13, 2000) - John Baker has been named Director of Racing, assuming full responsibility for the Harley-Davidson VR 1000 Superbike effort.

In this newly created position, he will oversee and directthe development of the VR 1000, and have responsibility for the Superbike team and riders, as well as program partners, sponsors and privateer and dealer race programs.

"Over the past 90 years, winning on the race track has been animportant part of Harley-Davidson's heritage," said Vice President Marketing Joanne Bischmann. "We are committed to continuing that racing tradition."

Baker, 32, has been involved with Harley-Davidson Motor Company'sEngineering and Business Planning groups since 1993. Most recently, he was instrumental in the development of Harley-Davidson's long-range strategic business plan. Prior to that, Baker played a key role in managing the launch and limited production run of the 1994 VR 1000 Superbike. He also held the position of Platform Manager for the recently introduced Buell Blast mid-size motorcycle.

Baker has extensive experience leading Harley-Davidson's external suppliers and consultants in various engine programs and brings additional manufacturing experience from his previous employment at Cummins Engine Company.

"I'm excited about this new opportunity and look forward to workingwith the VR 1000 Superbike team in moving this project forward," Baker said.

Baker holds a Bachelor's degree in Mechanical Engineering from theUniversity of Dayton, Ohio, and an MBA from Marquette University.

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