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Motorcycle.com Staff
by Motorcycle.com Staff

Triumph doin' It!

By George Obradovich, Nov. 20, 2003
From 2WF.com:


Sharp U.S. Sales Growth Reported by Triumph in Recent Months

Triumph Motorcycles (America) Ltd., announced today the companys new unit sales jumped 46% in the U.S. during August, September and October 2003 combined when compared to the same time three-months period in 2002. Triumphs sales have continued to increase despite concerns about consumer spending softening within the U.S. Based on prevailing economic conditions and consumer demand, Triumph forecasts steady sales growth through the 2003-year end and for next year.

In the current 2003-year, several new business initiatives were successfully launched by Triumph. This summer, Triumph introduced a strong retail finance program, which has generated a substantial increase in consumer purchases. The reception to our America and Speedmaster models which were distinctively designed by Triumph for the U.S. cruiser market, has been overwhelming and continues to grow, said Mark Brady, General Manager, Triumph Motorcycles (America) Ltd. We are also pleased to report that on several 2004 models, such as the Tiger and the Sprint ST, we have already booked more orders than we had originally planned to bring into the U.S. And what continues to be one of the most satisfying accomplishments for us is the fact that we are exceeding our goals of quality engineering and product excellence for our dealers and consumers.

Globally, we have seen an even greater interest by motorcycle enthusiasts in the Triumph brand this year, stated Tue Mantoni, Commercial Director, Triumph Motorcycles Ltd, in part, we attribute this increase to the fact that more motorcyclists are seeking the authentic motorcycle experience with the distinctiveness and reliability delivered by Triumph. With its rich legacy, modern styling, state-of-the art technology and design as well as high customer satisfaction Triumph is one of the most famous names in motorcycling on streets today.

In addition, since August, Triumph has reported a measurable increase in showroom traffic. The company sites several contributing factors to this expanded interest including the unveiling of Triumphs ground breaking new machines the Rocket III as well as the Thruxton along with the entire 2004 model line-up.

Its obvious that the news of our 2.3 liter Rocket III the biggest displacement standard production cruiser being built as well as our legendary-inspired Thruxton café-racer, and our distinctive interpretation of the sportbike ideal the restyled Daytona 955i has piqued the full range of motorcyclists interests, said Tue Mantoni. And what is particularly rewarding to us throughout Triumph is the fact that even though the Rocket III and Thruxton are not on the showroom floors yet, many of the consumers stopping by to visit are choosing to become part of the Triumph family and ride out of the store on one of our many other models.

From Triumph Motorcycles (America) Ltd.

I wonder if having a factory helps? Last year wasn't theirs a smouldering heap? It makes sense they sell more bikes when the dealers have bikes on the floor to sell.

Also, the prices have come down on almost every bike, not to mention the Tiger and the Sprint now come with the hard bags (previously a $1000 accessory).

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