Why the 749R?

Motorcycle.com Staff
by Motorcycle.com Staff
I am beginning to dislike Ducati.

The Ducati 748 has always been my dream bike. Even before it was designed, the 916 pointed toward the possible creation of a middle-class masterpiece. Then something incredibly bad happened. Nothing changed! From 1997 to 2002, the 748 which initially dominated WSS rapidly was left trailing most other middle-class sportbikes. Same horsepower, nearly the same weight, impossibly high cost . . .

Bummer! Then in what must be one of the biggest marketing coups ever, Ducati redesigned the 748 into the 749. I hated it! Of course none of us were able to see it up close and the threat . . . the 748 would be dumped forever. So I dropped 10 large on 90's technology and could have happily lived forever in peace. What I didn't know is that there was a conspiracy. I don't know how Ducati and all the Motojournalists banned together to produce the most horrible pictures ever of a rather elegant motorcycle. As the first 749's and 999's started appearing I was impressed and immediately irritated that I had been conned into buying out old stock. Still I knew that the 748 was better looking . . . and a better motorcycle. Then as the 748 was infact discontinued forever as a 2003 model, in come the 2004's with good photos to boot! So I open up the 749 then the 749S galleries, Yawn! . . . Hey, what's this 749R? What the . . . How did they . . . Why does that look so . . . 116 HP! I'm rather put out. When this BSTD passes me it will remind me that my relationship with Ducati is a love hate affair.

Ducati's 749R

Tell me what you think and why such small design cues and color changes such as the red frame can convert a rather mundane looking 749 into a pure bred exotic. Perhaps it is the same reason women wear make-up. It's all there, all that is needed is focus.

The 74* series of bikes kick ass. We don't care how old they are or if the rocker arms wear out fast, they're absolutely awesome rides that defy reasoned logic. Tool around on one -- especially on a racetrack -- and you'll be a Ducklover for life. You just gotta believe! --MO

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Motorcycle.com Staff
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