AMA Announces More Road Racing TV Coverage

From a press release issued by AMA Pro Racing:

AMA Chevy Trucks U.S. Superbike Championship presented by Parts Unlimited featured in over 100 hours of coverage

PICKERINGTON, Ohio – Fans of the AMA Chevy Trucks U.S. Superbike Championship will enjoy an abundance of television coverage during the 2003 season. Over 100 hours of AMA road racing action will be shown on Speed Channel, including over 20 hours live. The AMA Chevy Trucks U.S. Superbike Championship will be the featured series with Pro Honda Oils U.S. Supersport presented by Shoei and Lockhart Phillips USA Formula Xtreme races also being shown. Viewers will also see highlights from the MBNA 250 Grand Prix and Genuine Suzuki Accessories Superstock Series.

“We’re pleased with Speed Channel’s continued emphasis on our AMA Superbike property,” said John Farris, AMA Pro Racing vice president of commercial development. “The championship has become a mainstay for the network and the popularity of the series on television has proven that motorcycle racing delivers a large and loyal audience. In addition to being a great way for fans to follow the championship, our television package provides a strong benefit to participating teams and sponsors.”

This year marks the eighth season for the AMA U.S. Superbike Championship on Speed Channel and, like event attendance, the television ratings continue to grow. “Our partnership with Speed Channel is a testament to the power of live TV and its ability to accelerate the growth of a sports property,” added Farris.

Ten of the 11 venues on this year’s Superbike calendar will feature live coverage. The Superbike race at Barber Motorsports Park will be shown on a same-day, tape-delayed basis. Six of the Supersport Championship events will also be covered live.
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George Obradovich
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