S&S Cycle Celebration

Press Release from S&S Cycle:

Viola, WI: S&S Cycle and five of the motorcycle industry's leading custom motorcycle designers have unveiled the 145 Tribute, an unprecedented motorcycle project aimed at celebrating S&S's 45th anniversary and saluting the pioneer, Harley-Davidson, and all enthusiasts who have steered the 100-year evolution of the V-Twin motorcycle market.

To celebrate the occasion, the Tribute team, which includes S&S, American IronHorse Motorcycle Co., Bourget's Bike Works, Arlen Ness Motorcycles and MCC Manufacturing, unleashed the world’s largest aftermarket V-Twin motor - a 145 cubic inch engine created by S&S and showcased by a collection of five one-of-a-kind performance custom bikes individually designed by each of the five Tribute builders.

"The 145 Tribute is our way of saying that we feel privileged and proud to be part of such a dynamic group of enthusiasts, riders and entrepreneurs whose passion and innovation over the last 100 years have helped take the aftermarket V-Twin industry to where it is today - a force to be reckoned with," said Brett Smith, Chief Financial Officer for S&S and the lead Tribute sponsor. "This new engine represents the fire, teamwork and vision that started a century ago in Milwaukee and has been staunchly reflected with S&S’s pursuit of speed and love of high-performance motorcycles."

The team is dedicating the 145 Tribute project to S&S founders George and Marjorie Smith who are credited with helping to fuel the demand for V-Twin aftermarket parts through 45 years of innovative designs, daring races and record-breaking projects. Brett Smith is part of a third generation of family members in leadership at the company.

S&S's new special edition 145 Tribute engine together with the Tribute show bikes were unveiled in March at Daytona Beach's Bike Week.

A total of 45 Tribute bikes will be built, one for each of S&S’s 45 years of leadership, with nine radical custom bikes created per builder. The 45 anniversary bikes will not be sold individually, but instead as nine five-bike sets for $250,000 a set.

The 145 Tribute Tour kicked off in Daytona as the first set of five bikes travels year-round to key motorcycle rallies and shows. The project will culminate with all 45 Tribute bikes making a grand ride into Sturgis. The 2003 145 Tribute Tour includes:

· Daytona Bike Week, Feb 28 - Mar 9 (Tribute Tour Kick-Off)
· Laughlin River Run, April 23-27
· Myrtle Beach, May 9-18
· Laconia, June 7-15
· Sturgis, Aug 4-10
· Harley-Davidson 100th Anniversary at Hal’s Harley-Davidson Milwaukee, WI, Aug 27-30

At the rallies, the five Tribute show bikes will be on display at the S&S exhibit.

About the 145 Tribute Team

Based in Viola, WI, S&S Cycle is the world’s leading manufacturer of high performance parts and engines for Harley-Davidsons and other American V-Twin motorcycles. Since its 1958 inception, S&S has been the force behind some of this century’s major land speed records and product development awards.

Founded in 1995 by Bill Rucker and Tim Edmondson, American IronHorse Motorcycle Co. designs and builds a line of high-performance, customized cruisers, touring bikes and signature motorcycles. The Fort Worth, TX, manufacturer sells its bikes through some 80 dealers nationwide and has 340 employees.

Arlen Ness Motorcycles bears the name of one of the most recognizable and esteemed custom motorcycle designers. Since 1967, Arlen, together with his son Cory, have grown their passion for revolutionary motorcycle designs into a business that today has two motorcycle dealerships, an exclusive venture with Victory Motorcycle and a growing group of part catalogues for all motorcycles.

Bourget’s Bike Works, based in Phoenix, is thought by many motorcycle enthusiasts to be one of the industry’s most creative motorcycle companies with unique designs. The company’s bikes and its founder Roger have been heavily featured by national motorcycle press and on major cable networks, including the Discovery Channel. Bourget’s is celebrating its 10th anniversary.

MCC Manufacturing was started in the early 90s by Pat Matter, a longtime motorcycle veteran and pro racer of more than 30 years. Pat Matter has grown Minneapolis-based MCC into a key player in the custom motorcycle arena recognized for its immense expertise in all facets of performance motorcycle engineering.
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George Obradovich
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