Joe Rocket & Kawasaki - Let The Good Times Roll!

By Motorcycle.Com Staff, Jul. 16, 2007
Randy Robison, President of Joe Rocket, is proud to announce a licensing agreement with Kawasaki Motors Corp., U.S.A. The comprehensive agreement calls for Joe Rocket to produce a full line of sport and cruiser street apparel featuring style, design and build traits that are representative of Kawasaki’s spirited heritage.

“Kawasaki and Joe Rocket are both Championship brands,” said Robison, “and our new licensing agreement is a natural progression of our relationship.”

Joe Rocket, America’s leading motorcycle apparel brand, has enjoyed a long history of successful co-branding with Kawasaki. Personal endorsement programs are currently in place with Rocket Racers: Roger Lee Hayden, reigning AMA Supersport Champion Jamie Hacking, Steve Rapp, legendary drag racer Rickey Gadson, and factory supported stunter Kane Friesen.

“With peak performance and our customers in mind, we have joined forces with Joe Rocket to offer Kawasaki enthusiasts a line of riding gear that is rivaled only by their bikes! Joe Rocket is the industry leader in riding apparel, and known for innovative design and unparalleled quality,” said James Kimura, Kawasaki Licensing Manager. “Their support of our riders makes this agreement a powerful extension to our program,” he went on to say.

Look for the launch of the 2008 Joe Rocket apparel, Officially Licensed by Kawasaki at Mazda Laguna Seca Raceway, July 21, 2007 during the AMA/MotoGP event.

Media Inquiries - Adam Fox - (519) 737-7288
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JOE ROCKET is a registered trademark of Robison’s, Inc. AMA, Mazda Laguna Seca Raceway, MotoGP are trademarks or registered trademarks of their respective owners.

Kawasaki Trademark is licensed to: Robisons’s Inc.