Honda 2009 Global Sales Report
Honda 2009 global sales report
The Japanese manufacturer sold 204,000 units in North America (including Mexico) compared to 391,000 units in 2008. Internationally, however, Honda reported only a 1% drop in sales.
While the North American figures offered the most dramatic change, they represent only a small fraction of Hondas global sales. Honda reported sales decreases in Europe, the Middle East and Africa and Japan, as well as a slight dip in China, but those losses were offset by gains in the Asia and Oceania region, including India.
Honda sold 11.7 million units in the Asia and Oceania region, a 6% increase from 2008 and an all-time record. Sales in that region increased by 648,000 units. To put that figure into perspective, Hondas 2009 North American, European and Japanese sales combined for 647,000 units.
Hondas production figures also relatively steady at 14.8 million units. That represented a 4% decrease from the companys record setting 15.4 million units produced in 2008. Domestic production suffered a 45% drop however, with 195,000 units produced in Japan compared to 354,000 units in 2008.
| Figures in thousands | 2008 Sales | 2009 Sales | % Change |
| Global Sales | 15,124 | 15,042 | 99% |
| Domestic | 248 | 182 | 73% |
| Overseas | 14,876 | 14,859 | 100% |
| North America | 391 | 204 | 52% |
| South America | 1,721 | 1,387 | 81% |
| Europe, Middle & Near East and Africa | 354 | 261 | 74% |
| Asia and Oceania | 11,054 | 11,702 | 106% |
| China | 1,354 | 1,303 | 96% |
| Global Production | 15,392 | 14,823 | 96% |
| Domestic | 354 | 195 | 55% |
| Overseas | 15,038 | 14,627 | 97% |
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