H-D Announces Factory Custom Program

H-D1 program launches Feb. 4

By Motorcycle.Com Staff, Jan. 03, 2011
Harley-Davidson is launching a new factory customization program, letting customers order their motorcycles with their choice of personal options.

Starting Feb. 4, Harley-Davidson customers will be able to design, build and personalize their new motorcycles with the new H-D1 factory customization program.

Harley-Davidson has released a new website for the H-D1 program. Full details have yet to be revealed, but the site provides an idea on what to expect.

Customers will be able to design their motorcycles online or at a dealership with upgrades and custom paint from Harley-Davidson’s Genuine Motor Parts & Accessories catalog. If the parts catalog’s 8,000-plus items proves too overwhelming for some people, they can also consult with Harley-Davidson dealers to plan their H-D1 custom. The custom designed bike will be assembled at the factory to be delivered.

Harley-Davidson has also released a video to promote the H-D1 program. It’s a bit abstract, showing people walking around in cages before cutting to an engine roar and the tagline “A revolution in personal freedom is coming.”

Get the Flash Player to see this player.