2023 Jack Daniel's Indian Chief Bobber Dark Horse First Look

Dennis Chung
by Dennis Chung

Old No. 7 whiskey mixed right in the paint

Indian Motorcycle and Jack Daniel’s have once again partnered together for a limited edition model. Developed once again in partnership with Klock Werks Kustom Cycles, the latest model is based on the Indian Chief Bobber Dark Horse, and will be limited to a production run of just 177 motorcycles worldwide.

Like the previous models, the 2023 Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse comes in an exclusive custom paint scheme. For the first time, however, the Jack Daniel’s connection goes further than simple branding: the Super Graphite Metallic paint itself is mixed with Old No. 7 whiskey.

The dark paint is offset by the Indian Motorcycle Script “I”, giving it a throwback look, while the non-machined cylinders and heads, Cloud Silver painted rockers and pushrod tubes help create a raw metal look.

Mechanically, the Jack Daniel’s model is similar to the regular Chief Bobber Dark Horse. It remains powered by a Thunderstroke 116 engine with a claimed peak output of 120 lb-ft. of torque at 2,900 rpm. The steel tube frame, cast aluminum subframe, telescopic forks, preload-adjustable dual rear shocks, and brakes are all identical to the regular model.

Apart from the paint, the limited edition model adds white center rims, a solo seat stamped with the Old No. 7 stamp logo, a tinted Klock Werks windscreen, and a Pathfinder 5¼ Adaptive LED headlight.

The Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse is priced at $24,499, a hefty $5,500 premium over the regular production model. Orders will be accepted through Indian dealerships beginning March 14 at noon EST.

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Dennis Chung
Dennis Chung

Dennis has been a part of the Motorcycle.com team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.

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2 of 15 comments
  • Alaskan18724 Alaskan18724 on Mar 09, 2023

    Not unattractive. Leads inevitably to punchlines about certain whiskeys suitable for use a paint thinner, etc.

  • Mad4TheCrest Mad4TheCrest on Mar 10, 2023

    Hey, whatever moves units is good for the industry I guess. If Indian can make a good margin on selling these things maybe they can make a better FTR