MV Agusta to Bring Back Cagiva as an Electric Motorcycle Brand

Dennis Chung
by Dennis Chung

The dormant Italian brand Cagiva is coming back with electric off-road bikes, with the first prototypes expected to come this fall at EICMA. The news was announced by Giovanni Castiglioni, chief executive officer of the Cagiva brand’s rights holder, MV Agusta, during the press launch for the 2018 Brutale 800RR (look for that review shortly).

Cagiva (whose name is a portmonteau derived from the name of its founder, Castiglioni’s grandfather, also named Giovanni) first entered the motorcycle business in 1978, and made a name for itself in both Grand Prix road racing and off-road racing in motocross and notably winning the Dakar Rally in 1990 and 1994 with the Cagiva Elefant (pictured above).

In 1985, Cagiva bought Ducati, and produced motorcycles under the better known Duc name. In the years following, Cagiva continued to expand, acquiring the rights to Moto Morini, Husqvarna, and in 1991, MV Agusta. After Cagiva sold Ducati to the Texas Pacific Group in 1996, the company was restructured with MV Agusta becoming the primary brand.

Cagiva has been quiet ever since, but the name is poised for a comeback, returning an electric brand with a focus on off-road bikes. Castiglioni did not provide much detail about the powertrain and technology, but the new Cagivas are expected to be lightweight electric off-road bikes similar to Alta’s e-bikes, or even electric-assist mountain bikes like the ones currently produced by the also resurrected Bultaco brand.

MV Agusta still owns active trademarks in various markets for several Cagiva model names, such as Mito, Elephant and SST. It’s likely the new Cagiva models will resurrect at least one of these names.

We expect details to emerge in the months to come, ahead of the 2018 EICMA show in Milan in November. Check back here at for more information as it becomes available.

Dennis Chung
Dennis Chung

Dennis has been a part of the team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.

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  • Alaskan18724 Alaskan18724 on Mar 15, 2018

    Twenty years ago, I drooled over the 900 Elefant. It was too expensive, and there weren't any dealers within striking distance of Maxwell Air Force Base or, ahem, Elmendorf Air Force Base. Plus there were small children, Suburbans, convertibles, trips, food, runny noses, and all of those things. So I settled for a red XR, which is still around, and still a lot of fun with the boys. I'm skeptical of this maneuver by MV, but I truly wish them well, and hope they turn out an exceptional product worthy of a storied label.

  • Patriot159 Patriot159 on Mar 16, 2018

    I miss my Gran Canyon...