Alta Fails, Zero Sails: The Innovator's Dilemma
While Zero seems to be hitting its marks, bringing prices down and performance up with its latest 2019 models, cross-state rival Alta is currently dead in the water. What’s going on with that, and what does the future look like for electrics and all motorcycles? Meanwhile ebikes are suddenly so popular in America that Yamaha can’t spare one for us to “test.”
Michael Barnard has written an interesting article over here at Cleantechnica.com, laying out the who, where and why as to what’s going on, as electric intersects with ICE and the modern consumer.
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