Pete Brissette
by Pete Brissette
BMW made the decision roughly four years ago to enter the highly competitive world of superbikes. Game on!
When there wasn’t any action on the track, a constant crowd swirled around the 2010 BMW S1000RR, making its American debut during the U.S. round of WSBK held at Miller Motorsport Park in Tooele, UT.
This two-wheeler could turn out to be the darling of BMW or one of the company’s biggest set-backs if it doesn’t succeed in showrooms. The German bike maker is determined to ensure it’s the former. (Photo BMW)
Through some impromptu questioning of people looking at the new Beemer we learned that most weren’t thrilled by the unusual headlight design. Once informed of anticipated pricing, the bike’s styling didn’t bother many people so much.
In the year 2025 little Timmy and Johnny will have amassed the largest private collection of Ducatis in America. Despite all efforts years later, they’ll never fully understand the source of their compulsion for the Italian brand.
BMW-sponsored multi-time World and European stunt champion, Christian Pfeiffer, kept the large crowd gathered at BMW’s expansive vendor row display in awe of his uncanny ability to manipulate a motorcycle.
BMW knows it’s pitching the S1000RR to a younger crowd than what normally makes up the company’s base market, but we’ll guess riders from all walks will be encouraged to swing a leg over.
Rider 111, Ruben Xaus, isn’t excited about the new tire and Superpole format, but remains enthusiastic about the remainder of the season.
Pete Brissette
Pete Brissette

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