Triumph is preparing to give the Street Twin and Street Scrambler new names, continuing its recent trend of giving its models new monikers. The changes may happen soon, as Triumph has filed certification documents in Australia, renaming the Street Twin as the Speed Twin 900, and similarly, changing the Street Scrambler to the Scrambler 900.
Manufacturers don’t rename models very often, but it does happen. When a model gets an updated engine, a manufacturer may change the number in its name, like BMW did, turning the R1200 models into R1250s (and soon, R1300s and R1400s). Sometimes, motorcycles get more substantial branding changes. Yamaha, for example, streamlined the names of its naked bikes in the North American market, rechristening the FZ-10, FZ-09 and FZ-07 as the MT-10, MT-09 and MT-07, respectively, to match the names used everywhere else in the world. And then you have subtle changes that get little fanfare, like Indian quietly dropping the “1200” from the FTR‘s official name.
Over the last few years, Triumph has been more active than most when it comes to renaming models. The Tiger Explorer adventure bikes were rebranded as Tiger 1200s with the 2018 model year, and the Speed Triple range got a “1200” tacked onto their names when they got a displacement bump from 1050cc to 1160cc for 2021.
For the Speed Twin 900 and Scrambler 900, the only things that are getting changed are the names and the branded side plates. In certification documents submitted in Australia, Triumph requested a change to their commercial names, without any other changes. Triumph submitted a similar document for the soon-to-be-former Street Scrambler. The updated certification documents for both bikes were approved on April 26, making the changes official.
The new changes, renaming the Street Twin as Speed Twin 900 and the Street Scrambler as the Scrambler 900, brings them in line with their respective 1200cc siblings. The changes would simplify Triumph’s branding, and make it sound more straightforward for a customer, say, upgrading from a Scrambler 900 to the Scrambler 1200. The Speed Twin 900 would suggest that a similar name change is coming for the Speed Twin, likely to “Speed Twin 1200”.
With these changes, Triumph effectively drops the “Street” branding from two of its 900cc models. It would also leave one remaining “Street” model: the Street Triple. It would be no surprise to us if Triumph is also planning a name change here, rebranding the bike as the Speed Triple 765. That would tidy up Triumph’s nomenclature next to the recently renamed Speed Triple 1200 range.
The risk of rebranding an existing product is that it can create confusion with consumers. In this case, however, the new names may actually make things less confusing, creating a more logical flow between different-sized models in the same product families. We expect these changes will become official starting with the 2023 model year, as existing models are already in showrooms.
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