Ask MO Anything: How Important is a Big Motorcycle Dealer Network?

Ducati is the 800-pound gorilla when it comes to Italian motorcycles, and uses its wealth wisely: That 30,000-square meter state-of-the art parts warehouse it shares with Lamborghini just outside Bologna opened in 2018. Ducati and Lambo are both owned by Volkswagen: Italian engineering and German logistics aren’t a bad combination. Aprilia is owned by Piaggio; have a glass of wine and relax. (Photo courtesy Motor Valley Association)