Vespa 50cc Scooter Celebrates 50 Years

Tom Roderick
by Tom Roderick

Fifty years ago Corradino D’Ascanio penned his final design for Vespa, the Vespina (little Vespa) 50. The Vespa 50 was popular among the Italian youth market, spawning future generations of Vespa enthusiasts.

To celebrate the anniversary of this influential scooter, Piaggio Americas is launching a five-week user-generated digital and social campaign highlighting the Vespa 50cc’s influence on the transportation and cultural landscape. Vespa owners and fans are encouraged to share their 50cc stories on Vespa’s digital lifestyle destination and submit photos via Flickr, Twitter or Instagram by using the hashtag #VESPAVITA.

Each Monday for five weeks, Vespa USA will be sharing exclusive content about the history of the Vespa 50cc, from archived vintage advertisements to rare technical drawings, via the Vespa Americas Facebook and Twitter sites. Every Wednesday Vespa USA will revisit important art, pop culture, fashion, music, and films from each decade, with a uniquely Vespa perspective.

For more information about the 2013 Vespa model lineup visit:,

Tom Roderick
Tom Roderick

A former staffer who has gone on to greener pastures, Tom Roderick still can't get the motorcycle bug out of his system. And honestly, we still miss having him around. Tom is now a regular freelance writer and tester for when his schedule allows, and his experience, riding ability, writing talent, and quick wit are still a joy to have – even if we don't get to experience it as much as we used to.

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