#enduroveloce

Things are different now. More than 16 major motorcycle manufacturers are competing for a slice of the piping hot, deeply nuanced ADV pie. Displacements for these machines range from light-footed 250cc Singles to monstrous tech-laden Twins with pancake-sized pistons suckin’, squeezin’, bangin’ and blowin’. Oh! And Pierer Mobility, parent company of KTM, Husqvarna, and Gas Gas, is now also the majority shareholder of the Italian marque, MV Agusta. Considering the slew of adventure bikes to its name already, and the murky waters that the Lucky Explorer – or Enduro Veloce as it’s now known – has waded through up to this point, we weren’t sure an MV ADV would ever grace dealership floors. We were even less sure when Pierer Mobility CEO, Stefan Pierer was quoted in our recent interview as saying, “Nobody is waiting for such a model from MV Agusta.”

After releasing the limited edition LXP Orioli at EICMA, MV Agusta officially announced the regular production model today, under the name Enduro Veloce. While we’re always glad to see another adventure bike on the market, we, like many others, weren’t sure we’d ever see the Enduro Veloce actually go into production.

Official details on MV’s (re)entry into the ADV market

MV Agusta has taken us on quite a journey with its Lucky Explorer Project adventure bikes. First, we saw the Lucky Explorer 9.5 and 5.5 in prototype form at EICMA in 2021, and last year, Alan Cathcart had a chance to test the 9.5 prototype. We’re now well into the 2024 model launch season, and still waiting for the bikes to enter production, with word that the 5.5 model has been delayed indefinitely. And now, Motorcycle.com can confirm that the Lucky Explorer 9.5 is getting rebranded with the much more MV-esque name “Enduro Veloce”.