#V7Iii

Moto Guzzi expanded its entry-level lineup with three new variants of the V7 III: the Milano, Carbon and Rough. The new models offer more choices to account for personal style, with the same practical, fun and friendly character of the other V7’s, the basic Stone, swanky Special and café-styled Racer. Think of the V7 line as Barbies (or GI Joes if you have inflexible gender roles) that you can use to dress up according to your mood.

After 50 years of production, an Italian classic much like Joe Pesci and Spaghetti O’s, the Moto Guzzi V7 Stone is now onto its third iteration of Guzzi’s most popular bike. Doses of change have come alongside the new roman numeral for this entry-level classic that remains a quality and affordable standard.

Everyone from hipsters to crusty old fogies loves Guzzi’s V7, or at least the idea and the stature of it. However, it seemed a bit dated, even the V7 II introduced a couple of years ago.

Piaggio has filed a trademark application for a new logo, suggesting a new line of Moto Guzzi V7 models is on the way. The trademark application, filed July 20 with the European Union Intellectual Property Office suggests Moto Guzzi is preparing a V7 III lineup, which we’ll likely see announced this fall at either Intermot or EICMA.