#BobStarr

“If I ever go looking for my heart’s desire again, I won’t look any further than my own back yard. Because if it isn’t there, I never really lost it to begin with.”

It’s fair to say that those who work in the motorcycle industry do so out of their love for bikes and our two-wheeled sport/hobby. It doesn’t really matter if you’re a PR agent, a journalist or a factory representative, a person could earn more money if their job was instead in the automotive field. Meanwhile, there are thousands of moto-loving people who work tirelessly behind the scenes to promote and help enhance the world of motorcycling, routinely without any fanfare whatsoever.

Everyone reading this knows Yamaha as a manufacturer of motorcycles, but probably less of you know the company actually began as a musical instrument manufacturer. Strangely to some, Yamaha has never used its brands in a cross-promotional setting. Until now.