American Suzuki made headlines last year by filing Chapter 11 and pulling out of the automobile business in the U.S. The bankruptcy proceedings didn’t get finalized until earlier this year however, with American Suzuki finally crashing and burning with Suzuki Motor of America rising from the ashes.
The new company carries on Suzuki’s motorcycle, ATV and marine business, but not without shedding some weight, cutting ties with 98 of its U.S. powersports dealers. Those dealerships represented 10.5% of the company’s network, though Suzuki says their combined sales represented just 2.5% of its U.S. retail sales. Suzuki’s rebirth took an important step forward at the first-ever AIMExpo, with the announcement of two new models, the Burgman 200 ABS scooter and the entry-level GW250. And let’s not forget the new V-Strom 1000, arguably Suzuki’s most important new model in years. The company’s sales reports have been generally positive; its North America sales volumes took a slight dip but net sales are up compared to last year. We’ll have to wait until next year to see how those new models will perform for Suzuki Motor of America.
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