10. No Focus Groups

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Lead designer for all KTM motorcycles, Craig Dent, pictured here, considers the Super Duke R and Super Duke GT as his pet projects. The restrictions and regulations placed on road-going motorcycles are challenges not encountered when designing KTM’s dirtbikes. When it came time to put pen to paper and sketch up his vision for the SDR and SD-GT, the London native now living in Austria says quite candidly, “We didn’t consult with focus groups.” Instead, direction for the two models came from a gut feeling centered on aggressiveness and lightness. The latter has less to do with physical weight (though that’s important, too), and more to do with appearing visually uncluttered.