2. Negotiate

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The ad you placed may have said “firm,” but nobody believes that’s the case. Haggling is just part of the game, so maintaining a margin between the list price and the amount of money you’ll accept is a good idea. Don’t roll over immediately, no matter how much you’re wanting to make the sale. Some people enjoy haggling just for the fun of it. Some don’t, but you can never be sure. Don’t forget to mention the brand names again, the maintenance records, stock components you’re including, etc. Acting out the pain over the price being offered can also help.