US Motorcycle Sales Continue to Decline

Year-to-date sales down 18.3%

By Motorcycle.Com Staff, Oct. 25, 2010
U.S. motorcycle and ATV sales are down 18.3% through the first nine months of 2010, according to data from the Motorcycle Industry Council.

The industry trade group reports sales of 555,440 motorcycles and ATVs over the first three quarters of 2010, down from 679,806 units sold over the same period in 2009. Excluding ATVs, which had a 23.6% drop in sales, motorcycle sales decreased 15.3% to 368,752 units.

On-highway motorcycle sales totaled 265,095 units over three quarters, down 14.3% from 309,422 units sold in the same period in 2009. Off-road motorcycles showed a larger decrease, with 60,256 units sold, down 21.4% from the 76,613 units sold in 2009. Dual-sport motorcycles and scooters fared better but were still down from 2009 sales figures.

The MIC’s figures include data from 19 reporting manufacturers: Aprilia, Arctic Cat, BMW, Buell, Can-Am, Ducati, Harley-Davidson, Honda, Husaberg, Kawasaki, KTM, Moto Guzzi, Piaggio, Polaris, Suzuki, Triumph, Vespa, Victory and Yamaha.

2010 Year-to-date Sales Through Three Quarters
Type 2010 YTD 2009 YTD Change % Change
ATV 186,688 244,309 -57,621 -23.6%
Dual-Sport 19,969 23,174 -3,205 -13.8%
Off-Hwy 60,256 76,613 -16,357 -21.4%
On-Hwy 265,095 309,422 -44,327 -14.3%
Scooter 23,432 26,288 -2,856 -10.9%
Motorcycle Total 368,752 435,497 -66,745 -15.3%
Total 555,440 679,806 -124,366 -18.3%