UM Rides to Success in 2007
2008 Looking to be Best Year Yet for the Powersports Manufacturer
Miami, FL (July 2007) -
UM (United Motors), the first full line powersports manufacturer in almost 30 years, is pleased to announce significant growth in the U.S. market for the first half of 2007. At the rate of achievements that UM is making, 2008 is looking to be the best year ever for this powersports manufacturer on the rise.
Compared to the period of January-June 2006, UM has seen a 30 percent increase in wholesale sales and a 20 percent increase in retail sales during 2007. Aiding sales is the addition of 48 new Dealers in the first half of 2007 alone. It is evident through these boosts that UM continues to pave its way into the U.S. market and intends to continue this trend.
UM wishes to be readily available to all of their Dealers by the placement of Regional Sales Managers. This year alone, they have added two more: one in New England and one in Colorado, Utah, Arizona and New Mexico. The company’s plan is to add three more in the next 2 months: two in California and one in Texas, bringing the total number to 11 nationwide.
UM is making strides to ensure that 2008 is indeed better than ever, and the 2008 lineup is already starting to show off. The New Year will start to see in October of 2007 one new street bike (250 cc naked), one new vibrant color for all sport bikes, and a new burgundy color for the V2C-650 Cruiser (which is replacing the orange from 2007). All sport and standard bikes will now come standard with black powder coated frames, swingarms, and front suspension components offering a sleek and powerful look.
2008 will also see an exciting new ATV line including two radical side by side two seaters. All UM dirt bikes will receive a cosmetic overhaul and improved quality backing up UM’s promise to remain cutting edge and of course offer a mud-slinging great time!
UM will have the largest new product launch for 2008 in the company’s history! Among those listed include the already released 2008 MTX-450R Sport ATV and 2008 X-Peed 250i fuel injected scooter. The new 2008 Matrix II-150 and 2008 Matrix II-200 scooters will begin rolling out in October 2007.
“The 11 new models for 2008 and the steady success reflected in the numbers already achieved in 2007, should speak volumes to Dealers,” said Jose M. Villegas, Vice President of Sales and Marketing. “Our growth is fueled by a dedicated Family of UM Dealers representing our Brand and products in their market. It is easy to see why now is the perfect time to become a part of the UM team, join in the anticipation of the ’08 products, and Start Riding.”
Headquartered in Miami, FL, UM is the first full-line Powersports manufacturer in almost 30 years, offering Street, Dual Sport & Off Road Motorcycles, Scooters and ATV’s in displacements from 49cc to 650cc. The company currently boasts more than 600 full-line UM Dealerships and 17 Distributors throughout the world including three North American distribution centers. Family owned and operated with more than 50 years of experience in the transportation industry, UM is currently celebrating 10 years in the Powersports industry and operates with the UM corporate motto “UM: Start Riding.” UM is the top rated complementary line to any established industry franchised dealership today.
UM is committed to the highest UM Dealer/Consumer satisfaction and stands far apart from the industry players with its industry-best three-year-warranty, significant “true” wholesale margins, private label HSBC Retail Financing, GE Dealer floor plans, Dealer demo programs, aggressive COOP Program, National Consumer advertising, realistic product pricing at MRSP, one of the best parts availabilities/fill rates at 94%+, and superior after sales support. UM designs all of its cutting-edge products and is involved in every step of the production process. UM also supports a complete quality assurance, engineering staff, production controls and R&D group throughout Asia.