Triumph to add seven models by 2012

British manufacturer to expand to new categories

By Motorcycle.Com Staff, Feb. 23, 2010
Triumph Motorcycles is expanding its product lineup, promising seven new models by the end of 2012.

The planned product expansion was announced at Triumphs U.S. Dealer Conference. Triumph Motorcycles North America also announced the pending sale of its 100,000th motorcycle since returning to North America 15 years ago.

Triumph has methodically grown our model range and dealer network over the past 15 years, and we have even more great things in store for customers in the coming years, says Mark Kennedy, chief executive officer of Triumph Motorcycles North America. Triumph has maintained our commitment to new product development, so customers will continue to see great new products that push the envelope in terms of styling, performance and reliability. The next few years are going to be a lot of fun, and were really looking forward to the journey.

Currently, Triumph offers 16 models spread across three families: Cruiser, Urban Sport and Modern Classic. By 2012, Triumphs lineup will grow to 23 models across seven families as the company expands into new categories.

For 2010, Triumph also announced a number of special edition models.

Thunderbird SE

The 2010 Triumph Thunderbird SE comes equipped with several accessories such as the quick-detach windscreen and saddlebags.

The Triumph Thunderbird SE will come standard with a new Carnival Red paint scheme, ABS, a detachable touring windshield with wind deflectors, leather saddle bags, touring seat, detachable passenger back rest with luggage rack and rider and passenger floorboards. The 2010 Thunderbird SE retails for $14,999.

Thunderbird 1700

Customers can get a 1,700cc big-bore kit for $900 or get it already installed along with the special edition Phantom Red Haze paint in the Thunderbird SE.

The Thunderbird will also be available with a big-bore 1,700cc engine option, an upgrade from the standard Thunderbirds 1,600cc engine. According to Triumph, the 1,700cc engine produces 99 bhp compared to the 1,600cc engines 85 bhp. The Triumph Thunderbird 1700 also comes standard with ABS and comes in a new Phantom Red Haze color. The Thunderbird 1700 will retail for $14,799.

Bonneville 60

The Bonneville 60 pays tribute to the 1960 Bonneville T120.

To commemorate the 1960 Bonneville T120, Triumph is producing the limited edition Bonneville 60. Triumph will produce 600 units of the Bonneville 60, with 100 units reserved for North America. Featuring a two-tone Meriden and Caspian Blue color scheme, the Bonneville 60 comes with a numbered handlebar clamp plaque and certificate of authenticity for $8,999.

Bonneville T100 Black

The 2010 Triumph Bonneville Black comes equipped with spoke wheels.

Responding to customer demand, Triumph is also releasing an all-black Bonneville. The Bonneville T100 Black is equipped with spoke wheels and a tachometer. It retails for $8,599.

Speed Triple SE

The Speed Triple SE was first unveiled at the 2009 EICMA show.

The Triumph Speed Triple will also get a special edition version, featuring Tornado Red paint with a Crystal White stripe. First unveiled at the 2009 EICMA show in Milan alongside the Bonneville 60, the Speed Triple SE has a ticket price of $11,299.

Daytona 675 SE

The special edition 2009 Daytona 675 was popular with consumers so Triumph is bringing it back for 2010 with new graphics.

Triumph is bringing back the special edition Daytona 675 featuring Pearl White bodywork over a Sparkle Blue chassis. The 2010 version gets new graphics and carbon fiber trim. The 2010 Triumph Daytona 675 SE has a retail price of $10,299.

Related Reading
2010 Triumph Thunderbird Review
EICMA 2009: Triumph Bonneville Sixty
EICMA 2009: Triumph Speed Triple SE
2010 Triumph Thunderbird Designer