Suzuki Reports Q4 2010-2011 Results

North American unit sales down 36.7%

story by Motorcycle.Com Staff, Created May. 10, 2011
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Suzuki Motor Corporation reported a 5.8% increase in motorcycle unit sales but a 2.0% decrease in motorcycle sales revenue for the fiscal year ended March 31, 2011.

Overall, Suzuki reported a profit of 107.4 billion yen (US$1.3 billion) on the year, a 36.5% increase from the 78.7 billion yen (US$974.2 million) profit reported in 2009-2010.

Suzukiís motorcycle and ATV segment however was the only one to report a loss while the companyís automobile, marine and power products as well as its financial services arm all reported a profit.

According to Suzukiís 2010-2011 fiscal report, motorcycle and ATV sales brought in 257.7 billion yen (US$3.2 billion), a 2.0% drop from the 262.9 billion yen (US$3.3 billion) reported in 2009-2010. Suzukiís motorcycle segment operated at a loss of 10.8 billion yen (US$133.9 million), an improvement from the 21.1 billion yen (US$260.8 million) loss reported the previous year.

Motorcycle unit sales were up 5.8% to 1.33 million units compared to 1.26 million units sold last year. The increase comes entirely from the Asian market where Suzuki sold 1.1 million units compared to 919,000 units the previous year. Sales in Japan rose slightly to 79,000 units from 78,000. Unit sales in other regions were down however, including North America where Suzuki decided not to import new streetbike models in 2010. Suzuki sold 50,000 units in North America, a 36.7% decrease from the 79,000 units sold the previous year.

2011 Suzuki GSX-R600

Suzuki did not release any forecasts for the 2011-2012 fiscal year due to the uncertainty caused by the March 11 Japanese earthquake. North American sales should improve with the introduction of new and updated models such as the 2011 Suzuki GSX-R600, GSX-R750 and GSX1250FA.

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