View All Motorcycle News

Email a friend
Print Friendly

Superbike champs star in Zuma promo

Something weird’s going at Yamaha HQ

By Motorcycle.Com Staff, Jun. 17, 2008
Former AMA Superbike champions Scott Russell and Jamie James star in a new promotional video for Yamaha’s 2009 Zuma 125.

The video follows the two race champs on a visit to the Yamaha Motor Corp. office for a meeting with Bob Starr, general manager of communications. Not long after they arrive, they notice something odd about the people at Yamaha HQ.

“I don’t know about you, but this is starting to freak me out,” James says to Russell in the video.

We don’t want to spoil the one minute 17 second video, but the clip features Yamaha’s new 125cc Zuma. As with all other marketing for its 2009 scooter line, Yamaha highlights the new Zuma 125’s fuel efficiency of 89 mpg.With fuel prices reaching new highs, Yamaha is highlighting the fuel efficiency of its 2009 scooters.

The video also features several Yamaha employees and a cameo from Tech 3 Yamaha MotoGP racer Colin Edwards.

The video can be seen here.

Related reading
Yamaha presents 2009 models