Ryan Dungey on Target

Racer signs to become retailer’s first motocross racer

By Motorcycle.Com Staff, Mar. 17, 2008
In the heat of a race, the rider in the lead has to fight back the pack, knowing that every one of his competitors has his sights targeted on him. Thanks to a new sponsorship deal, motocross racer Ryan Dungey hopes to make that a little easier for his rivals to visualize.

Minnesota-based retailer Target has signed the 18-year-old Dungey of team Rockstar Makita Suzuki.

“I’m really excited to be riding for Target,” says Ryan. “It’s a company that I have a lot of respect for and am honored to be their first motocross race athlete. I’m looking forward to a long partnership and accomplishing great things together.”

Starting out in the American Motorcyclist Association’s supercross lites class, Dungey made his debut in the supercross class earlier this month in Indianapolis with a fourth place finish. Dungey wore the Target bullseye logo on his helmet and gloves this past weekend in Minneapolis which both Dungey and Target call home. Dungey finished in second.

“Ryan is a great fit for our team and the perfect extension of our brand in motocross,” says Troy Michels, a Target representative. “In addition to having an impressive racing record already, Ryan’s future is bright and we are really looking forward to growing with him, and with motocross racing.”