Royal Enfield launches demo tour

Tour explores marque’s history and heritage

By Motorcycle.Com Staff, Mar. 10, 2010
Royal Enfield announced a demo ride tour through several motorcycling events across America.

The “Royal Enfield Experience” will help introduce consumers to the Royal Enfield Bullet line of motorcycles as well as the brand’s long history. Each stop will include a 45-minute ride and discussions with local dealers and Royal Enfield USA management.

“Our objective is to give consumers who are searching for a new motorcycle that delivers style, reliability, value and fun an opportunity to fully experience the new Royal Enfield,” says Kevin Mahoney, president of Royal Enfield USA. “Few people know about us and even fewer have had the opportunity to experience these outstanding new motorcycles firsthand. We would like to share our story and product with them and this tour will help us do just that.”

A Royal Enfield Bullet G5 Classic with sidecar.

The Royal Enfield Experience kicked off at Daytona Bike Week and will continue at various stops including Americade, June 7-12 in Lake George, N.Y., Laconia Bike Week, 12-20 in New Hampshire, and the Sturgis Motorcycle Rally, Aug. 9-15 in South Dakota. Other dates will be announced through the year.