The motorcycle insurance provider will also become the official insurer of the group which promotes safe riding for women. Founded in 1983, the WMF has also dedicated itself to fighting breast cancer, raising more than $2 million for the Susan G. Komen for the Cure grassroots network of breast cancer survivors and activists.
The WMF and Progressive will partner for an exhibit at California Bike Week, Oct. 24-26 in Pomona, Calif., as well as other events in 2009.
“Whether it’s providing motorcycle insurance or tips on safe riding, WMF and Progressive are both in the business of making sure female riders are top of mind,” says Marcy Gray, motorcycle product manager at Progressive. “As a female biker, I understand the importance of organizations like the WMF, and am thrilled to provide resources to help further its mission.”