Arai Offers Joey Dunlop Replicas

story by Brent Avis, Created Jan. 04, 2001

Arai Helmet Americas, Ltd. has announced the release of a very special limited edition Joey Dunlop Replica helmet. The offer is all the more special because Arai Americas will donate every penny of its profits to the Joey Dunlop Fund for his family and his charities. The offer is part of a joint effort between Arai Americas, based in Daytona, FL, and Arai Europe.

"We want to commemorate Joey's memory, his racing achievements, and, to a greater extent, his exceptional and selfless humanitarian activities," said Roger Weston, president of Arai's North and Latin American operation...

"This is why we're donating every penny of our profits from each sale," he continued.

To maximize the amount of the donation from each helmet, Weston said that Arai is even bypassing its normal American distribution channels by allowing purchasers to order directly from the Arai website. "This way, the maximum amount of money will go to the family and charities. Admittedly, it's a bit more work for us here, but it brings the best result."

Weston added that Arai retailers will be involved because buyers will have to go to a dealer to get sized and fit correctly and to place their advance order. All helmets will be made to order in a single production run and will then be shipped directly to the customer. Upon receipt of the purchaser's warranty card, an official Certificate of Authenticity and collectible photo of Dunlop will be mailed.

For the $600.00 price, each purchaser receives an individually numbered 2001 model Arai Quantum/f in Dunlop's distinctive yellow and black design - the same one he wore for almost 20 years - plus the Certificate of Authenticity and photo of Dunlop.

Interested purchasers can find full ordering information by logging onto the Arai website at www.araiamericas.com. Sales through Arai Americas are limited to North and Latin American purchasers. All orders must be postmarked no later than February 9, 2001, and no overseas orders will be accepted.

Note: This is not the first time the Arai company has come to the aid of one of its racers or their families. Arai Americas has done similar programs for the family of the late Arai-sponsored racer Jimmy Adamo, and more recently to aid the injured dirt tracker, Kevin Atherton.