"We want to commemorate Joey's memory,
his racing achievements, and, to a greater extent, his exceptional and
selfless humanitarian activities," said Roger Weston, president of
Arai's North and Latin American operation...
"This is why we're donating every penny of our profits from each sale," he continued.
Weston added that Arai retailers will be involved because buyers will have to go to a dealer to get sized and fit correctly and to place their advance order. All helmets will be made to order in a single production run and will then be shipped directly to the customer. Upon receipt of the purchaser's warranty card, an official Certificate of Authenticity and collectible photo of Dunlop will be mailed.
For the $600.00 price, each purchaser receives an individually numbered 2001 model Arai Quantum/f in Dunlop's distinctive yellow and black design - the same one he wore for almost 20 years - plus the Certificate of Authenticity and photo of Dunlop.
Interested purchasers can find full ordering information by logging onto the Arai website at www.araiamericas.com. Sales through Arai Americas are limited to North and Latin American purchasers. All orders must be postmarked no later than February 9, 2001, and no overseas orders will be accepted.
Note: This is not the first time the Arai company has come to the aid of one of its racers or their families. Arai Americas has done similar programs for the family of the late Arai-sponsored racer Jimmy Adamo, and more recently to aid the injured dirt tracker, Kevin Atherton.