MV Agusta sale proceeds

Banking firm BNP Paribas to assist in sale

story by Motorcycle.Com Staff, Created Nov. 19, 2009
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Harley-Davidson is proceeding with its plans to sell the Italian exotic motorcycle brand MV Agusta.

The Motor Company has enlisted investment banking firm BNP Paribas in Milan, Italy, to assist in the sale. Harley-Davidson is now identifying potential buyers for MV Agusta after announcing plans to sell the company in October.

“MV Agusta is a highly desirable company for the right buyer,” says John Olin, Harley-Davidson senior vice president and chief financial officer. “MV Agusta has a proud heritage and strong brand, high-quality exciting and beautiful products, and passionate enthusiasm on the part of its customers, employees and dealers, and we are confident in our expectation that we will identify an appropriate buyer.”

MV Agusta introduced the 2010 F4 at the 2009 EICMA show in Milan.

Since Harley-Davidson acquired MVAgusta in August 2008, the Italian manufacturer restarted production operations and product development, resulting in the introduction of updated Brutale models and a new F4. MV Agusta has however lost the services of designer Massimo Tamburini who retired in at the end of 2008, though the updated 2010 models continue many of the styling cues he introduced.

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