MV Agusta opens South Korean dealership

Further Asian expansion planned

By Motorcycle.Com Staff, Jun. 02, 2010
MV Agusta is expanding into the Asian market with the opening of a new boutique dealership in South Korea.

The five-story dealership in the upscale Cheongdam-dong district of the capital city Seoul is designed around the concept of “Motorcycle & Coffee”. MV Agusta motorcycles, parts and clothing are displayed in a minimalist showroom while other spaces are used for hosting cultural events. An external elevator leads to a service area with technicians trained by MV Agusta.

The new dealership is the first of step of MV Agusta’s Asian expansion plan. Other dealerships are in the works with a showroom in Kuala Lumpur, Malaysia set to open later this month.

MV Agusta's new five-story dealership is located in Seoul's upscale shopping district.

MV Agusta’s expansion comes as parent company Harley-Davidson continues to search for a buyer for the Italian brand. Despite an uncertain future, MV Agusta has continued to grow, reporting 50% increase in sales over the first quarter of 2010 with the introduction of the new Brutale 990R, Brutale 1090RR and an updated F4.

South Korean Minister of Culture, Sports, and Tourism Yoo In Chon (center) with representatives from MV Agusta and Korean distributor Motoquad at the new store.

Related Reading
2010 MV Agusta F4 1000 Review
2010 MV Agusta Brutale 1090RR Launch
2010 MV Agusta Brutale 990R Launch