KTM Strengthening Its Street Bike Segment
KTM strengthening its street bike segment
The new division will focus on developing a premium street bike brand for KTM, a company better known for its off-road motorcycles. KTMs current street bike lineup includes the Duke, Super Duke and the 1190 RC8.
Building our street business is a key strategy in our long-term business plans, says Jon-Erik Burleson, president of KTM. Despite any existing market conditions, we are in the business for the long haul and see our premium European street product lineup as crucial for the financial strength of both KTM and our dealers.
Brads experience in the sport bike market speaks for itself, says Burleson. With his time spent living and working in Europe added to his experience here in the U.S., he brings the perfect balance to achieve KTMs goal of being a successful European premium sport street brand in North America.
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