Honda 2009 global sales report

Honda reported a 48% drop in North American motorcycle and ATV sales in 2009

By Motorcycle.Com Staff, Jan. 26, 2010
Honda reported a 48% drop in North American motorcycle and ATV sales in 2009.

The Japanese manufacturer sold 204,000 units in North America (including Mexico) compared to 391,000 units in 2008. Internationally, however, Honda reported only a 1% drop in sales.

While the North American figures offered the most dramatic change, they represent only a small fraction of Honda’s global sales. Honda reported sales decreases in Europe, the Middle East and Africa and Japan, as well as a slight dip in China, but those losses were offset by gains in the Asia and Oceania region, including India.

Honda sold 11.7 million units in the Asia and Oceania region, a 6% increase from 2008 and an all-time record. Sales in that region increased by 648,000 units. To put that figure into perspective, Honda’s 2009 North American, European and Japanese sales combined for 647,000 units.

Honda’s production figures also relatively steady at 14.8 million units. That represented a 4% decrease from the company’s record setting 15.4 million units produced in 2008. Domestic production suffered a 45% drop however, with 195,000 units produced in Japan compared to 354,000 units in 2008.

Figures in thousands 2008 Sales 2009 Sales % Change
Global Sales 15,124 15,042 99%
Domestic

248

182

73%

Overseas

14,876

14,859

100%

North America 391 204 52%
South America 1,721 1,387 81%
Europe, Middle &
Near East and Africa
354 261 74%
Asia and Oceania 11,054 11,702 106%
China 1,354 1,303 96%
Global Production

15,392

14,823

96%

Domestic 354 195 55%
Overseas 15,038 14,627 97%